Marketing may widely be a misreckoned word maybe for its broad definition and practices, I’d say. Marketing is not only offline/online advertising, it’s also SEO, SEM, PR, branding, product marketing, lead generation, and a long list of other things. Mixing concepts of marketing and not having a clear marketing plan would result drastic and bad for the whole business purpose, a thing that marketers would pay high to foresee in order to avoid crappy marketing and get better results instead.
While surfing around I came through this briliant slideshow from Hubspot blog that somehow sums up the mistakes that marketers fall into to suck at marketing pretty badly. Read more »


January 16th, 2013
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